Smashbox Primer Launch
Challenge: Modernize the Smashbox primer story.
Solution: Simplified the voice around ease and self-expression, exploring themes of decluttering, confidence, and “can’t be bothered”-beauty.
My Role: Voice development, copy, campaign and concept direction.
Solution: Simplified the voice around ease and self-expression, exploring themes of decluttering, confidence, and “can’t be bothered”-beauty.
My Role: Voice development, copy, campaign and concept direction.
