About

Emily Shotwell is a senior copywriter, creative director, and social strategist specializing in beauty, wellness, and lifestyle brands. With over a decade of experience crafting voice-driven messaging for iconic names and breakout startups alike, she’s known for blending humor, heart, and strategic clarity in every project.

She currently resides in the sunny suburbs of Los Angeles with her husband, two daughters, and two cats. Sometimes, she wishes she could go back in time and change things, you know, make different decisions and stuff, but it’s probably too late.

Anyway, she’d love to hear from you!