Smashbox Primer Campaign
Challenge: Modernize the Smashbox primer story.
Solution: Built a new narrative around around ease and minimization, exploring themes of decluttering, confidence, and “can’t be bothered”-beauty.
My Role: Voice development, TikTok and Reels scripting, campaign copy and concept direction.
Solution: Built a new narrative around around ease and minimization, exploring themes of decluttering, confidence, and “can’t be bothered”-beauty.
My Role: Voice development, TikTok and Reels scripting, campaign copy and concept direction.
